To The Ends of the Earth Gala
To the Ends of the Earth Gala Category Event Client Living Water International Inspiration At least...
Client Living Water International
At least once a week my family takes hikes in Cameron Park near our home in Waco, TX. My wife is a consummate collector. She’ll find leaves, berries, feathers, and flowers on our walks. She brings them home to press them in books or pin them to a wall in our home. We all tend to do some form of collecting when we’re traveling. This idea was the inspiration for this look.
If you were to travel to the ends of the earth to bring safe water to our brothers and sisters around the world, who would you meet? What would you see? What would you collect?
Events are an opportunity to immerse your audience in your brand. They are also an opportunity to evolve and push the boundaries of your brand. With the look for “To the Ends of the Earth” I brought together the grit of the fieldwork Living Water does with the elegance of the gala night.
There’s never been a better time to send snail mail. Everyone is moving to the paperless web — it’s cheaper, faster, and trackable. I get it. However, this means that people are getting less and less mail which means if you send something, it will very likely be seen, absorbed and even kept. For this gala, we’re developing a postcard-sized save the date, and a map sized invitation (not yet finalized so I can’t show you just yet).
On the Internets
Events like this require an ever changing and adapting web presence. Pre-event, your goal is to sell the event — recruit table sponsors and sell tickets. During the event, your goal is to broadcast the event live. Post-event, your goal is to thank and report back to donors, attendees and your audience (and if done well, create a sense of #FOMO for having missed the event #FOMOMONGER!).
If your cutting room floor is clean, you’re not doing it right.
The Concept That Didn’t Make the Cut
I’ve always said, if you’re cutting room floor is clean, you’re not doing it right. Sometimes concept you love never see the light of day. This was my original artwork for this gala. The client had a different vision. Often times seeing what you don’t like, helps bring definition to what you do like. It’s all part of the creative process.