Nothing is Sacred
In years past, we created a robust package of welcome materials. The package included a luggage tag with the semester’s schedule, a poster with the schedule and content about Breakaway, a venue card inviting students to the next event, a postcard about the Breakaway Institute, a card promoting the Breakaway app, and all of this was wrapped in a branded die-cut envelopment. It was a beautiful package. Nothing is sacred around here, though. We wanted to know if it was effective. What would our audience say if the package was no longer there? How much money would we save if we packaged the same information differently? These questions needed answers.
The results couldn’t have made us happier. We saved thousands of dollars in printing and design costs (yes, money that otherwise would have come to me). Students got all the info they needed and the saved time and resources could be reallocated elsewhere. This is a HUGE win.
This brochure is the whole enchilada. The luggage tag is glued inside the brochure. App card and Breakaway Institute info is included on the card. The venue card fits nicely inside and we dropped the envelopment and poster altogether. No one missed it.