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Mark

Copyright 2017

Lucy Gala

The Shy Girl with Big Dreams Lucy is a shy Kenyan girl with big dreams to...

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The Shy Girl with Big Dreams

Lucy is a shy Kenyan girl with big dreams to be a news anchor. She walks miles twice a day into the mountains to fetch water for her family. The lack of safe water holds her back in school, makes her sick and is a major barrier between her and her dream. Her story is one of millions like it around the world.

The Lucy Gala was built around this girl and the millions of women around the world who lack access to safe water.

I created this entire look while listening to the Black Keys on repeat.

Category Event, Print
Client Living Water International
Roles Creative Director, Technical Producer

The Hype Loop

To reinforce the brand and build energy in the room I created this hype loop. The loop played over a Spotify playlist I curated for the event. The loop was shown during pre and post function and during dinner while there was nothing else happening on stage. It provided a branded and energetic background to the night.

Printed Collateral

Save the Date, Invitation, Event Program, Menu, the list goes on and on. Big events like this have so many moving parts and so many opportunities to solidify the brand. We carried the watercolor and hand lettering look throughout all event collateral.

Foyer Decor

Before the event began, guests mingled in a pre-function space overlooking downtown Houston. This space showcased original artwork with hand-lettered stories of water crisis heroines around the world. Each piece was printed on 5×5 foam board and mounted in free standing frames throughout the space.

Right Brain, Left Brain

In addition to serving as Creative Director for this event, I also served as Technical Producer. I worked closely behind the scenes with audio, video and lighting crews to create the atmosphere for the night, direct and produce the show.