loading

Show info
Mark

Copyright 2018

Vertical Ministries Fall 2017

Vertical Ministries Vertical Ministries is a gathering of 1000+ college students at Baylor University. They gather...

Details

Vertical Ministries

Vertical Ministries is a gathering of 1000+ college students at Baylor University. They gather to dive into the Bible and worship together. I started working with Vertical in 2017. Their small (read “tiny”) team promotes, hosts, preaches, and fundraises to make Vertical happen every week. I’ve been honored to come alongside their team to help with marketing collateral and fundraising consulting.

Category Print
Client Vertical Minsitries

Luggage Tags

Luggage tags are a really easy way to communicate the schedule and build brand awareness on campus. For the Vertical luggage tag we went with a die cut shape based on the ‘V’ in the Vertical Logo. I designed a few variations for the front of the card and put the schedule on the back.

Social

For social we wanted to create a set of elements that the in-house social team could use to create new content over and over again. For this look I wrote out all the of venue names, drew some scribbles, defined some angled shapes, and created several templates to serve as a starting point for all new social posts. This gallery is a sample of what we created for the Fall 2017 semester.

T-Shirts, T-Shirts, T-Shirts

I really enjoy designing apparel. The idea that people will be wearing the brand is wonderfully terrifying. So I have fun with it. I work with Bella + Canvas on the shirt stock and colors. Then from there, I start sketching and playing. T-Shirts are a great opportunity to push the boundaries of the brand. For Vertical I designed several basic concepts and then start messing around with different combinations of ink and shirt color. The following is a sampling of concepts I created for Fall 2017.